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Research Article

Counterfactual Thinking: What Theories Do in Design

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Figures & data

Figure 1. Comparison of counterfactual reasoning with abduction and deduction

Figure 1. Comparison of counterfactual reasoning with abduction and deduction

Figure 2. Theory as a metaphorical speculation pump: To “use” a theory in design, a designer engages in speculation, or counterfactual thinking: if design was a, then interaction would be c. We argue that it is through counterfactual propositions that theories help solve problems, elaborating objectives, and redefine assumptions

Figure 2. Theory as a metaphorical speculation pump: To “use” a theory in design, a designer engages in speculation, or counterfactual thinking: if design was a, then interaction would be c. We argue that it is through counterfactual propositions that theories help solve problems, elaborating objectives, and redefine assumptions