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Research Article

aiWOM: Artificial Intelligence Word-of-Mouth. Conceptualizing Consumer-to-AI Communication

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Received 20 Feb 2024, Accepted 25 Apr 2024, Published online: 13 May 2024

Figures & data

Table 1. Definitions and key differences between forms of WOM.

Figure 1. Graphic representation of WOMs’ forms.

Figure 1. Graphic representation of WOMs’ forms.

Figure 2. aiWOM Development and its peculiarities.

Figure 2. aiWOM Development and its peculiarities.

Table 2. aiWOM: Emerging research questions (RQs).