Figures & data
Figure 1. 1923–1930 fighting fatigue and nursing neurasthenia, (a) Endorsement by Rudolf Svensson, (b) Endorsement by Victoria Hockey Club, (c) “You look so tired and down,” (d) “Do you feel behind?,” (e) “10,080 minutes in a week,” (f) “Energy and strength!.
Figure 2. 1931–1936: the rise of science and gastrointestinal health, (a) X-Ray examinationsm, (b) Pharmacological research, (c) Dr Fries’ testimony, (d) A Swedish health drink.
Figure 3. 1937–1950: appearance is everything!, (a) “Skin and the stomach,” (b) “At full vigor,” (c) “Mrs Svensson is never scared to weigh – now!,” (d) “Is the hammock your ‘summer fun’?.”
Figure 4. 1950–1959: the food-mood-body connection, (a) “I have pH insured myself,” (b) Bad mood? Can be due to imbalanced pH”, (c) Uncle Erik’s anger.
Figure 5. 1960–1971: the dangers of overindulgence, (a) “Crayfish party tonight?,” (b) “Do you think my stomach can handle seconds…,” (c) “Imbalanced PH.”
