Notes
1. I consider the broader relationships involved here together with different approaches to researching them in John Corner, Theorising Media: Power, Form and Subjectivity (Manchester: Manchester University Press, 2011).
2. Diary for Timothy, dir. by Humphrey Jennings (Crown Film Unit, 1945). Available online <http://archive.org/details/DiaryForTimothy> and <https://www.youtube.com/watch?v=0UuaJPGee20> [accessed 5 January 2015].
3. Among accounts of the broader perspectives involved, see Peter Hennessy, Never Again: Britain 1945–1951 (London: Penguin, 2006).
4. A useful discussion of this and related terms is to be found in Charles Taylor, ‘Modern Social Imaginaries’, Public Culture, 14 (Winter 2002), 99–124.
5. See Wolfgang Streek, ‘Citizens as Consumers’, New Left Review, 76 (July–August 2012) <http://newleftreview.org/II/76/wolfgang-streeck-citizens-as-customers> [accessed November 2014].
6. An example here would be the arguments put forward in Toby Miller, Cultural Citizenship (Philadelphia, PA: Temple University Press, 2007).
7. Jacques Rancière, The Emancipated Spectator, trans. by Gregory Elliott (London: Verso, 2010). On the question of the active/passive audience, see my early review of the issue in John Corner, ‘Media, Genre and Context’, in Mass Media and Society, ed. by James Curran and Michael Gurevitch (London: Routledge, 1991), pp. 267–84.
8. Louis Althusser, ‘Ideology and Ideological State Apparatuses’, in Lenin, Philosophy and Other Essays (London: New Left Books, 1971), pp.123–173.
9. The aesthetically informed rather than simply thematic analysis of political party productions remains, however, an important and under-researched area in the study of political culture.
10. See Creative Coalition, ‘You Vote Video’, YouTube <http://www.youtube.com/watch?v=uCcLzu3jz1M> [accessed 5 January 2015].
11. An illuminating discussion of the context and production of this advertisement is to be found in Bethany Klein, ‘In Perfect Harmony: Popular Music and Cola Advertising’, Popular Music and Society, 31 (January 2008), 1–20.
12. Available online at UK Electoral Commission, ‘Have Your Say’, YouTube <https://www.youtube.com/watch?v=xc_RdhHjAJo> [accessed 5 January 2015].
13. Just Do It: A Tale of Modern Day Outlaws, dir. by Emily James (Left Field Films, 2011).
14. See Emily James, ‘Just Do It: A Tale of Modern Day Outlaws’, Vodo <http://vodo.net/justdoit/justdoit/> [accessed 5 January 2015].
15. A useful comparison might be made here with the images and language employed by groups whose vangardist stance rejects any accommodation with the established order and who seek to work entirely (not just partly) outside of present civic structures. See Tina Askanius, ‘Online Video Activism and Political Mashup Genres’, JOMEC Journal <http://www.cardiff.ac.uk/jomec/jomecjournal/4-november2013/Askanius_Mashups.pdf> [accessed 26 January 2015].