How big data applications and digital learning change students’ sustainable behaviours – the moderating roles of hard and soft skills

ABSTRACT

The current study provides an integrated comprehensive analysis of mediation-moderation models to understand 567 tourism and hospitality students’ viewpoints by exploring multidisciplinary contributions relevant to the big data and new technology application bodies of literature. The results show that self-efficacy was the primary motivation influencing big data allocation and digital learning and changing the students’ attitudes and values towards sustainable behaviours. Further, soft and hard skills may strengthen students’ big data application and digital learning effects in the sustainable behavioural change process. This comparative analysis was the first to provide implications in the fields of tourism and hospitality education.

KEYWORDS:

• Human factors
• usability/user studies
• distributed learning environments
• e-learning

Disclosure statement

No potential conflict of interest was reported by the author(s).

Data availability statement

Data subject to third party restrictions.

Additional information

Funding

This research was partially supported by the National Science Council, Taiwan, R.O.C for the research grant provided to Chih-Hsing Liu; Project No. 109-2511-H-992-004-MY3

Notes on contributors

Chih-Hsing Liu

Chih-Hsing Liu is a professor at the Department of Tourism Management at National Kaohsiung University of Science and Technology, Taiwan. His current research interests are in the area of tourism management, creativity, knowledge management and social network. His papers have been published in the Tourism Management, Current Issues in Tourism, International Journal of Hospitality Management, Journal of Sustainable Tourism, Small Group Research, Journal of Management & Organization Management Decision, Journal of Retaining and Consumer Services, Entrepreneurship Research Journal, Journal of Hospitality & Tourism Research, Service Industrial Journal and others.

Jeou-Shyan Horng

Jeou-Shyan Horng is a professor and the dean of College of Human Ecology, Shih Chien University, Taiwan. Her current research interests include innovation management and entrepreneurship, green management, gourmet tourism, hospitality and tourism education. She has published more than one hundred research articles in international journals. Her papers have been published in the Tourism Management, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Current Issues in Tourism, Journal of Sustainable Tourism, Journal of Hospitality & Tourism Research, Journal of Tourism Management and others. Prof. Horng is the editorial board member of Journal of Teaching in Travel & Tourism.

Sheng-Fang Chou

Sheng-Fang Chou is a professor at the Department of Hospitality management, Ming Chuan University, Taoyuan County, Taiwan. He received his doctorate in the Department of Human Development and Family, National Taiwan Normal University. His current research interests include innovation management and entrepreneurship, Green management, restaurant franchise management and gourmet tourism. He has published papers in Tourism Management, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality, Leisure, Sport & Tourism Education, Sustainability, Tourism Management, Journal of Retaining and Consumer Services, Asia Pacific Journal of Tourism Research, Tourism Management Perspectives, Entrepreneurship Research Journal, The TQM Journal and Journal of Sustainable Tourism.

Tai-Yi Yu

Tai-Yi Yu is a professor at the Department of Risk Management and Insurance, Ming Chuan University, Taipei, Taiwan. He received his doctorate in the Graduate Institute of Environment Engineering, National Taiwan University, Taipei, Taiwan. His current research interests include industrial safety and hygiene, exposure risk assessment, risk analysis. He has published a dozens of papers in in international journals.

Yung-Chuan Huang

Yung-Chuan Huang is an assistant professor at the the Department of Tourism Management at National Kaohsiung University of Science and Technology, Taiwan. His current research interests include tourist behavior, tour planning & design, ticketing management. He has published papers in Tourism Management Perspectives, Journal of Hospitality and Tourism Management, Research in Transportation Business & Management, Current issues in Tourism, Journal of Retaining and Consumer Services, Service Industrial Journal, Asia Pacific Journal of Tourism Research, Journal of Hospitality, Leisure, Sport & Tourism Education, Journal of Travel & Tourism Marketing. International Journal of Contemporary Hospitality Management, Sustainability and other journals.

Yen-Ling Ng

Yen-Ling Ng is a assistant professor at the Department of Tourism Management at National Kaohsiung University of Science and Technology, Taiwan. Her current research interests are in the area of tourism management. Her papers have been published in the Journal of Air Transport Management, Journal of Hospitality Marketing and Management, Tourism Review and other journals.

Jun-You Lin

Jun-You Lin is a professor at the Department of Management and Information, National Open University, Taipei, Taiwan. He received his doctorate in the Graduate Institute of Business Administration, College of Management, National Taiwan University, Taipei, Taiwan. His current research interests include innovation management and entrepreneurship. He has published papers in European Management Journal, Scientometrics, Journal of Technological Forecasting and Social Change, Journal of Technology Transfer, Journal of Retaining and Consumer Services, Journal of Engineering and Technology Management, Review of Management Science, Management Decision, Technology Analysis & Strategic Management, Entrepreneurship Research Journal, International Journal of Technology Management, Journal of Business-to Business Marketing, Service Industrial Journal, Service Industrial Journal and other journals.