Comparing AI-Based and Traditional Prospect Generating Methods

Figures & data

Table 1. Retrieved results of the three prospect searching methods.

Method	Number of potential companies	Number of quality prospects
Systematic web search	94	94
Database search	134	103
Data mining tool	108	45

Table 2. Overlaps among the quality prospects of the three searching methods.

	Are proposed also by:		are also registered in
Prospects of high quality from:	Database search	Data mining tool search	Hoovers (D&B)	Data mining tool database
Systematic web search	14%	11%	86%	18%
Database search		2%		23%
Data mining tool search	2%		64%