Figures & data
Table 1. Means and standard deviations for the manipulation check items in study 1 (1 = very negative, 7 = very positive; different subscripts indicate significant differences).
Table 2. Means and Standard Deviations for Emotions Study 1 (0 = not felt at all, 6 = strongly felt; bold means differ significantly from zero; different subscripts indicate significant differences).
Table 3. Means and standard deviations for the hedonic and eudaimonic physiological experience and attitude toward the Ad Study 1 (1 = very negative, 7 = very positive; different subscripts indicate significant differences).
Table 4. Means and standard deviations for the manipulation check items in study 2 (1 = very negative, 7 = very positive; different subscripts indicate significant differences).
Table 5. Means and standard deviations for emotions study 2 (0 = not felt at all, 6 = strongly felt; bold means differ significantly from zero; different subscripts indicate significant differences).
Table 6. Means and standard deviations for the hedonic and eudaimonic experience and attitude toward the Ad Study 2 (1 = very negative, 7 = very positive; different subscripts indicate significant differences).
