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Abstract
Arab society in Israel is positioned between the traditional, collective values of Arab culture and the more prevalent Western individualistic values of the Israeli society at large. This poses a challenge for the welfare services in Israel, especially in the case of Arab clients, who tend to receive and interpret the social workers' messages as contradictory to their cultural norms. Therefore, recruiting Arab fathers for treatment is a particularly difficult task. The article focuses on creating a culturally sensitive process for recruiting Arab fathers for treatment in a center dealing with Arab families at risk in Israel.