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ABSTRACT
Today, destination-marketing organizations and researchers are increasingly focusing their attention on travel blogs and reviews due to their potential for projecting the image of a specific destination and for influencing travel behavior and decision making. However, the criteria used to select the Web sites hosting travel blogs and reviews for study are unclear, and very few quantitative or demographic studies about users (bloggers and readers) have been conducted. The aim of this study is to propose a method in which a webometric analysis is used to select the most suitable Web sites for a specific case study and to obtain information about users. The proposed webometric analysis consists of an integrated formula including visibility, popularity, and size metrics. This method was used to rank 11 suitable Web sites for studying the case of Catalonia.
This work was supported by Spain’s Ministry of Economy and Competitiveness (grant number: GLOBALTUR CSO2011-23004 / GEOG).
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Notes on contributors
Estela Marine-Roig
Estela Marine-Roig is a PhD researcher with the Research Group on Territorial Analysis and Tourism Studies (GRATET), Faculty of Tourism and Geography, Rovira i Virgili University (URV), Catalonia, Spain.