The Flamenco Factor in Destination Marketing: Interdependencies of Creative Industries and Tourism —the Case of Seville

ABSTRACT

This study builds on the concepts developed by Florida in his work “The Rise of the Creative Class”. In doing so it seeks evidence for the claims made that the creative arts address deficiencies identified in the terminology of ‘cultural tourism’. The case relates to flamenco performances in Seville. The art complex of flamenco survived on the one hand as a symbol of Andalusian culture on the other hand it depends strongly on the international tourism market. Additionally flamenco is used in destination marketing to differentiate Seville from other Spanish cities.

KEYWORDS:

• Creative industries
• tourism
• Seville
• flamenco
• destination marketing

The author would like to thank two anonymous reviewers for helpful comments.

Additional information

Notes on contributors

Tatjana Thimm

Prof. Dr. Tatjana Thimm is a Professor of Tourism Management at HTWG Konstanz, Brauneggerstr. 55, 78462 Konstanz, Germany (E-mail: [email protected]).