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ABSTRACT
Non-tourists comprise a large potential market, but are rarely studied in research. This paper aims to examine the reasons behind the non-participation of individuals in domestic tourism through a proposed combined framework which incorporates concepts presented in the psychological continuum model and constraint negotiation model from the field of sports and leisure respectively. Data were analyzed using binary logit regression and comparative analysis. The findings indicate that tourism cognition/awareness, tourism affection/interest, and tourism behavior intention, have a significant effect on the non-participation of individuals in domestic tourism while intrapersonal and economic constraints are regarded as the most difficult constraints to be negotiated by non-tourists.
Acknowledgement
This research was partly supported by the National Science Foundation of China (under account number: 71322202). This research was also supported by The Hong Kong Polytechnic University Research Grant (under account number: A-PL33 and A-PK59).
Additional information
Notes on contributors
Hengyun Li
At the time of writing, Hengyun Li was a Research Assistant, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, Tsim Sha Tsui East, Kowloon, Hong Kong SAR, China. He is currently working in University of South Carolina, Columbia, SC, USA (E-mail: [email protected]).
Ziqiong Zhang
Ziqiong Zhang is an Associate Professor, School of Management, Harbin Institute of Technology, 92 Xidazhi St, Nangang, Harbin, Heilongjiang, China (E-mail: [email protected]).
Carey Goh
Carey Goh is an Assistant Professor, School of Hotel and Tourism Management, Hong Kong Polytechnic University, 17 Science Museum Road, Tsim Sha Tsui East, Kowloon, Hong Kong SAR, China (Email: [email protected]).