3,160
Views
122
CrossRef citations to date
0
Altmetric
Original Articles

Relationships Among Perceived Value, Satisfaction, and Loyalty: Community-Based Ecotourism in Korea

Pages 171-191 | Received 23 Apr 2015, Accepted 16 Feb 2016, Published online: 24 Mar 2016
 

ABSTRACT

Community-based ecotourism (CBE) is a significant segment of the rapidly growing tourism industry in Korea. This study examines the relationships among perceived value, satisfaction, and destination loyalty of CBE tourists in Korea. Data were collected from 254 visitors (aged 20 years and over) of six CBE villages. The Linear Structural Relationships (LISREL) statistical package was used for the analysis. Confirmatory factor analysis identified four dimensions of perceived value from 14 variables: economic, functional, emotional, and social. Through structural equation modeling (SEM), functional, social, and emotional value was found to have positive effects on overall value. Further, overall value and tourist satisfaction were a significant antecedent of destination loyalty. The empirical results indicate that a varied experiential program must be developed to increase the efficiency of CBE as a sustainable development tool.

Additional information

Funding

This work was supported by Research Program for Agricultural Science & Technology Development (Project No. PJ00856201), National Institute of Agricultural Science, Rural Development Administration, Republic of Korea (PJ00856201).

Notes on contributors

Kyung-Hee Kim

Kyung-Hee Kim, PhD, is Researcher, Department of Agricultural Environment, National Institute of Agricultural Science, Rural Development Administration, 166 Nongsaengmyeong-ro, Iseo-myeon, Wanju-gun, Jeollabuk-do 565-851, Republic of Korea (E-mail: [email protected]).

Duk-Byeong Park

Duk-Byeong Park, PhD, is Associate Professor, Department of Community Development, College of Industrial Science, Kongju National University, 54 Daehak-ro, Yesan-gun, Chungnam 340–702, Republic of Korea (E-mail: [email protected]).

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 309.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.