Exploring the relationship between servicescape, place attachment, and intention to recommend accommodations marketed through sharing economy platforms

ABSTRACT

Over the past decade, the world has witnessed the rise of the short-term accommodation rental (SAR) industry. However, customers’ attachment and loyalty to SARs in which they have stayed have received little attention. this study empirically proposes an eight-factor servicescape framework and examines its impact on customers’ intentions to recommend SARs via place attachment from a non-Western perspective. Findings reveal that interior décor, kitchen amenities, room view, residential density, perceived similarity, and suitable behavior of hosts exert significant impacts on place attachment dimensions. Findings provide significant insight that could help hosts retain customers by increasing their attachment to SARs.

KEYWORDS:

• Intention to recommend
• lodging
• place attachment
• servicescape
• sharing economy

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work was supported by the MOE (Ministry of Education in China) Liberal arts and Social Sciences Foundation [20XJC630008]; the Fundamental Research Funds for the Central Universities [JBK2001023].