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Journal of Travel & Tourism Marketing Volume 41, 2024 - Issue 6
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Research Article

Business models of multisided platforms for in-destination tours and activities: a morphological analysis approach

Jafar Bapiria Department of Tourism Management, University of Kurdistan, Sanandaj, IranORCID Iconhttps://orcid.org/0000-0001-5236-6782
ORCID Icon,
Kourosh Esfandiarb School of Business and Law, Edith Cowan University, Joondalup, WA, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6242-2899
ORCID Icon &
Peter O’Connorc UniSA Business, University of South Australia, Adelaide, SA, AustraliaORCID Iconhttps://orcid.org/0000-0002-8524-0235
ORCID Icon
Pages 828-848 | Received 23 Dec 2023, Accepted 24 Apr 2024, Published online: 08 May 2024

Figures & data

Figure 1. Three iterations of the morphological analysis.

Figure 1. Three iterations of the morphological analysis.

Table 1. Description of the first iteration variables.

Figure 2. Sampling (case selection) process for the second iteration.

Figure 2. Sampling (case selection) process for the second iteration.

Table 2. The profile of panelist in the focus groups.

Table 3. The morphological matrix of T&A MSP business models.

Table

Table

Table

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