1,324
Views
3
CrossRef citations to date
0
Altmetric
Research Article

A Technical Hair Piece: Metis, Social Justice and Technical Communication in Black Hair Care on YouTube

Pages 263-282 | Published online: 24 May 2022
 

ABSTRACT

This article argues that through embodied presentations and the multimodal, international and intercultural affordances of YouTube, the rhetoric of Black hair care YouTubers is tactical TPC toward social justices. We note the interactive comments section as a place for technical communicators to identify and redress issues in normative instructional discourse. This scholarship extends TPC beyond “how to do it” and “how I do it” toward “how we must view it in order to do it.’

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Modupe Yusuf

Modupe Yusuf is a PhD candidate in the Rhetoric, Theory and Culture program at Michigan Technological University.

Veena Namboodri Schioppa

Veena Namboodri Schioppa is a PhD candidate in the Rhetoric, Theory and Culture program at Michigan Technological University.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 212.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.