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ABSTRACT
The concepts of open innovation and big data have been largely explored, but little research focused on the use of big data for open innovation activities. We explore how big data obtained by social media can be useful for open innovation activities in Television (TV) domain. Results demonstrate that the analysis of open data coming from social media data allows TV managers to identify the specific TV contents and Twitter elements, which are able to increase the social media traffic related to the show and gain insights for innovating the design of the TV show’s episodes or seasons.
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Additional information
Notes on contributors
Angela Fortunato
Angela Fortunato is a PhD student in Management Engineering at the Politecnico di Bari (Italy). She received her master’s degree in Management Engineering from the Politecnico di Bari. She is working in the area of social TV. Her current research interests are related to the effects of the social TV and second screen on viewers’ engagement. She presented two papers at international conferences.
Michele Gorgoglione is an associate professor of Marketing and e-Business Models at the Politecnico di Bari (Italy). Dr. Gorgoglione received his Laurea degree in Electronic Engineering from the Politecnico di Bari, and a PhD degree in Management from the Università of Tor Vergata – Roma (Italy). Dr. Gorgoglione worked in the areas of artificial intelligence, knowledge management, personalization technologies, and business models. He is author of over 50 international scientific publications.
Antonio Messeni Petruzzelli is an assistant professor in Innovation Management at Politecnico di Bari, and co-founder of the Innovation Management Group. Visiting scholar at IESE Business School, he holds a PhD in Management from the Politecnico di Bari. His research interests mainly concern the area of innovation management, including themes such as knowledge creation and transfer, inter-organizational relationships, and new product development. In these topics, he published several articles on leading international journals and presented papers at international conferences.
Umberto Panniello received the PhD degree in Business Engineering from the Politecnico di Bari, Italy. He has been a Visiting Scholar at the Wharton Business School of University of Pennsylvania, Philadelphia, USA. He is an assistant professor in Management at the Politecnico di Bari, where he teaches e-business model, business intelligence, and marketing at the School of Engineering. His current main research interests are on customer modeling, consumer behavior, customer re-identification, context-aware and profit-based recommender systems, and social TV. He has also done research on knowledge discovery in databases to support decision-making process.
Michele Gorgoglione
Angela Fortunato is a PhD student in Management Engineering at the Politecnico di Bari (Italy). She received her master’s degree in Management Engineering from the Politecnico di Bari. She is working in the area of social TV. Her current research interests are related to the effects of the social TV and second screen on viewers’ engagement. She presented two papers at international conferences.
Michele Gorgoglione is an associate professor of Marketing and e-Business Models at the Politecnico di Bari (Italy). Dr. Gorgoglione received his Laurea degree in Electronic Engineering from the Politecnico di Bari, and a PhD degree in Management from the Università of Tor Vergata – Roma (Italy). Dr. Gorgoglione worked in the areas of artificial intelligence, knowledge management, personalization technologies, and business models. He is author of over 50 international scientific publications.
Antonio Messeni Petruzzelli is an assistant professor in Innovation Management at Politecnico di Bari, and co-founder of the Innovation Management Group. Visiting scholar at IESE Business School, he holds a PhD in Management from the Politecnico di Bari. His research interests mainly concern the area of innovation management, including themes such as knowledge creation and transfer, inter-organizational relationships, and new product development. In these topics, he published several articles on leading international journals and presented papers at international conferences.
Umberto Panniello received the PhD degree in Business Engineering from the Politecnico di Bari, Italy. He has been a Visiting Scholar at the Wharton Business School of University of Pennsylvania, Philadelphia, USA. He is an assistant professor in Management at the Politecnico di Bari, where he teaches e-business model, business intelligence, and marketing at the School of Engineering. His current main research interests are on customer modeling, consumer behavior, customer re-identification, context-aware and profit-based recommender systems, and social TV. He has also done research on knowledge discovery in databases to support decision-making process.
Antonio Messeni Petruzzelli
Angela Fortunato is a PhD student in Management Engineering at the Politecnico di Bari (Italy). She received her master’s degree in Management Engineering from the Politecnico di Bari. She is working in the area of social TV. Her current research interests are related to the effects of the social TV and second screen on viewers’ engagement. She presented two papers at international conferences.
Michele Gorgoglione is an associate professor of Marketing and e-Business Models at the Politecnico di Bari (Italy). Dr. Gorgoglione received his Laurea degree in Electronic Engineering from the Politecnico di Bari, and a PhD degree in Management from the Università of Tor Vergata – Roma (Italy). Dr. Gorgoglione worked in the areas of artificial intelligence, knowledge management, personalization technologies, and business models. He is author of over 50 international scientific publications.
Antonio Messeni Petruzzelli is an assistant professor in Innovation Management at Politecnico di Bari, and co-founder of the Innovation Management Group. Visiting scholar at IESE Business School, he holds a PhD in Management from the Politecnico di Bari. His research interests mainly concern the area of innovation management, including themes such as knowledge creation and transfer, inter-organizational relationships, and new product development. In these topics, he published several articles on leading international journals and presented papers at international conferences.
Umberto Panniello received the PhD degree in Business Engineering from the Politecnico di Bari, Italy. He has been a Visiting Scholar at the Wharton Business School of University of Pennsylvania, Philadelphia, USA. He is an assistant professor in Management at the Politecnico di Bari, where he teaches e-business model, business intelligence, and marketing at the School of Engineering. His current main research interests are on customer modeling, consumer behavior, customer re-identification, context-aware and profit-based recommender systems, and social TV. He has also done research on knowledge discovery in databases to support decision-making process.
Umberto Panniello
Angela Fortunato is a PhD student in Management Engineering at the Politecnico di Bari (Italy). She received her master’s degree in Management Engineering from the Politecnico di Bari. She is working in the area of social TV. Her current research interests are related to the effects of the social TV and second screen on viewers’ engagement. She presented two papers at international conferences.
Michele Gorgoglione is an associate professor of Marketing and e-Business Models at the Politecnico di Bari (Italy). Dr. Gorgoglione received his Laurea degree in Electronic Engineering from the Politecnico di Bari, and a PhD degree in Management from the Università of Tor Vergata – Roma (Italy). Dr. Gorgoglione worked in the areas of artificial intelligence, knowledge management, personalization technologies, and business models. He is author of over 50 international scientific publications.
Antonio Messeni Petruzzelli is an assistant professor in Innovation Management at Politecnico di Bari, and co-founder of the Innovation Management Group. Visiting scholar at IESE Business School, he holds a PhD in Management from the Politecnico di Bari. His research interests mainly concern the area of innovation management, including themes such as knowledge creation and transfer, inter-organizational relationships, and new product development. In these topics, he published several articles on leading international journals and presented papers at international conferences.
Umberto Panniello received the PhD degree in Business Engineering from the Politecnico di Bari, Italy. He has been a Visiting Scholar at the Wharton Business School of University of Pennsylvania, Philadelphia, USA. He is an assistant professor in Management at the Politecnico di Bari, where he teaches e-business model, business intelligence, and marketing at the School of Engineering. His current main research interests are on customer modeling, consumer behavior, customer re-identification, context-aware and profit-based recommender systems, and social TV. He has also done research on knowledge discovery in databases to support decision-making process.