Trademark Law and Litigation in China

Abstract

Confronted with scathing international criticism and mounting pressure, China has intensified its efforts over the years to improve its trademark protection regime. So where does China stand right now in terms of trademark protection? This article aims to answer this question by adopting a comparative framework based on international trademark treaties and U.S. trademark law. It examines the major provisions of the Chinese trademark law and reports a qualitative content analysis of court decisions on foreign trademark cases in Shanghai to investigate how the Chinese court interprets and enforces the law.

Keywords:

• China
• trademark law
• litigations
• comparative framework