Abstract
Cultural communication is rooted in fusion: multicultural fusion requires that incoming cultures participate in various cultural activities at their place of arrival, such as cementing collaboration with local universities, reinforcing cooperation with local social groups, and strengthening collaboration with civil forces and local governments, and so on, thus allowing the incoming culture to become an important component of the local cultural milieu. The successes and difficulties that the Confucius Institutes have encountered in the course of their establishment can serve as illustrative examples of this process.
Notes
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Additional information
Notes on contributors
Lei Qili
Lei Qili is a professor and assistant director of the School of Communication at East China Normal University, as well as a research fellow at the Institute of Modern Chinese Thought and Culture at East China Normal University.
Chang Dong
Chang Dong master’s student in the School of Communication at East China Normal University.