CSR discourse: A factor affecting the success of France’s SMEs?

Abstract

The effect of a CSR approach on the performance of small and medium-size enterprises (SMEs) is an issue that deserves to be addressed to researchers, practitioners, and public and private managers. Thus, the purpose of this study is to examine the causality between social norms and the performance of 1,076 SMEs. The results show that the implementation of environmental or ethical certification enables SMEs to increase their added value, improve their turnover, and boost the productivity of their financial capitals. On the other hand, certification has no effect on the labor productivity of SMEs’ aims to provide a significant contribution to research.

KEYWORDS:

• certification
• matching method
• performance
• selectivity bias
• SME

About the author

Kais Mtar has a doctorate degree in economics from the University of Nice Sophia Antipolis and a master’s degree from the same institution. In 2015 he started working as an assistant professor on contract basis at the “University of Rennes 2” in France. Apart from taking part in seminars and conferences, Mtar has also published a research article in the year 2015 and is currently working on some others.