How Viewing Alcohol Posts of Friends on Social Networking Sites Influences Predictors of Alcohol Use

Figures & data

Table 1. Means (and standard deviations) of alcohol use determinants controlled for gender and participants’ presence on the Facebook post

	Alcohol post	Neutral post
Affective attitudes	5.09 (.99)	4.76 (1.19)
Cognitive attitudes	3.79 (.89)	3.68 (.88)
Injunctive norms	5.19 (1.22)	5.16 (1.12)
Descriptive norms	5.50 (1.12)	5.43 (1.20)
Intention	5.28 (1.64)	4.76 (1.84)
Willingness	5.20 (1.41)	4.58 (1.67)

Note. Willingness was measured on a 8-point scale and all other variables were measured on a 7-point scale.

Table 2. Test statistics of two-way ANOVA with gender and participants’ presence on the post as covariates

Independent variable	Dependent variable	F	p
Post condition	Affective attitudes	5.84	.017
	Cognitive attitudes	1.36	.246
	Injunctive norms	.01	.915
	Descriptive norms	.37	.541
	Intention	4.32	.039
	Willingness	8.15	.005
Friend condition	Affective attitudes	.06	.814
	Cognitive attitudes	.06	.810
	Injunctive norms	1.39	.241
	Descriptive norms	2.38	.125
	Intention	.32	.570
	Willingness	1.64	.202
Post x friend	Affective attitudes	5.15	.024
	Cogntive attitudes	.03	.860
	Injunctive norms	2.26	.134
	Descriptive norms	.75	.387
	Intention	.29	.588
	Willingness	1.63	.203