Abstract
As a way of identifying a conduit to disseminate health information, this study aims to explore health behaviors and attitudes of a unique group of extensively socially-networked individuals who regularly are asked for their health advice. Respondents from a population-based consumer opinion panel (n = 2,639) were categorized as “extensively socially-networked” (75+ friends and acquaintances, and almost daily giving friends advice on general issues) vs. “non-networked.” The networked respondents were further divided into “health-networked” (regularly asked for health advice) versus “only-socially-networked” groups (asked for general advice, not health). Chi-square analyses, ANOVA tests, and multivariate regressions controlling for sociodemographic variables compared health behaviors and attitudes between groups. Results indicated that health-networked individuals reported more positive health behaviors (e.g., fruit and vegetable consumption) and attitudes than only-socially-networked and non-networked individuals. Future research is warranted to elucidate how providing health advice to a large network contributes to the positive health of health-networked individuals. Exploratory analyses revealed that doctors and health/fitness magazines were main sources of health and nutrition information for health-networked respondents. Through their advice and word-of-mouth, health-networked individuals have the potential to influence the health information of large groups of people and, therefore, may serve as valuable change agents to disseminate health and nutrition information.
Notes
1Porter Novelli, 1909 K Street NW, Washington, DC 20006.
2Synovate, Inc., 222 South Riverside Plaza, Chicago, IL 60606.
a P values are based on ANOVA or Pearson X2 tests for continuous variables or categorical variables, respectively.
b Includes individuals who were never married or are widowed, separated, or divorced.
a Responses were poststratified and weighted according to U.S. Census benchmarks on age, sex, race/ethnicity, income, and household size.
b P values are based on ANOVA or Pearson X2 tests for continuous variables or categorical variables, respectively.
c ANOVA tests indicate which means are significantly different from each other (p < 0.05).
d Indicates which means are not significantly different from each other (p > 0.05).
†Percent that comply with 30 minutes/day or more.
£Values are 5-pt scale mean ± SD or percentages. 5-pt scale from “not at all” to “a lot.”
a Models controlled for gender, age, education, income, location of residency, ethnicity, and marital status. All variables were included in the model simultaneously.
Values are statistically significant (p < 0.05).
a Models controlled for gender, age, education, income, location of residency, ethnicity, and marital status. All variables were included in the model simultaneously.
†Percent that comply with 30 minutes/day or more.
∗Values are statistically significant (p < 0.05).
†Values are 5-pt scale mean ± SD or percentages. 5-pt scale from “not at all” to “a lot.”