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Abstract
The purpose of this study is to develop and empirically test a model of Web trust based on the previously proposed models of trust. Influencers on Web trust studied here are disposition to trust, attitude toward the Web, experience with the Web, anxiety toward the Web, innovativeness toward information technology, and Web ability. The findings indicate that a strong disposition to trust and increased years of Web experience positively influence Web trust. High anxiety toward the Web, positive attitude toward the Web, high innovativeness toward information technology, and high Web ability do not influence Web trust in this study. The designers of new Web sites and redesigners of existing Web sites, pages, or advertisements should consider these factors in order to promote trust in their representative company.
Notes
1One question was dropped from the anxiety factor and innovativeness factor during analysis. An explanation of the reasoning for the question removal for each factor, as well as the exact question removed for each factor, is presented in the next section.