Technological capabilities that enhance tourism supply chain agility: role of E-marketplace systems

ABSTRACT

This study analyzes how technological capabilities improve supply chain agility for small and medium-sized travel agencies (SMTA). It develops a tourism supply chain agility model based on the structure-conduct-performance and resource dependence perspectives. In total, we received 118 returned and completed questionnaires. The strategic importance and value of EMSs have increased for SMTA. Additionally, flexibility and supplier connections to tourism supply chains expected from EMSs are increasingly important, and when leveraging the analytical capabilities of an EMS, this creates a specific competitive advantage for SMTA, who will develop an adequate level of integration to achieve superior performance by EMSs.

KEYWORDS:

• e-marketplace systems
• supplier–supplier connection
• tourism marketing
• tourism supply chain

Disclosure statement

No potential conflict of interest was reported by the author(s).