ABSTRACT
COVID-19 have led companies and organizations to carefully decide overseas business travel after borders reopen. This study aims to develop a theory to guide a structural analysis of the situational factors that companies and organizations would consider in overseas business travel decisions and how to measure these factors. A qualitative research approach was adopted. Bunn’s situational characteristics were used as the starting point to guide the study. The findings suggest that the decision results from a struggle between carry-on and hold-back forces, which were affected by two and six situational factors respectively. Their measuring dimensions and ten propositions are suggested.
Acknowledgements
The authors gratefully acknowledge Li Hongyi, Joy Voon and Jeffrey Ng from the Changi Airport Group Singapore who provided inputs into the practical problems experienced by the travel industry due to the COVID-19 pandemic.
Disclosure statement
No potential conflict of interest was reported by the author(s).