Shopping centres beyond purchasing of luxury goods: a tourism perspective

ABSTRACT

This study sought to identify the main dimensions of shopping experiences shared online by tourists after visiting luxury shopping centres and to ascertain the main narratives linked with any dissatisfaction these tourists express. A mixed content analysis was conducted on 1050 reviews describing shopping experiences in seven luxury shopping centres. The results reveal the existence of eight dominant themes: shopping, luxury, day, place, food, walk, expensive (goods) and people. The main theme linked with dissatisfaction is that of expensive. The concept map of these themes confirms that experiences in luxury shopping centres diverge from those in general goods shopping centres.

KEYWORDS:

• Luxury shopping centres
• web generated content
• content analysis
• tourism and leisure
• shopping experience

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Ana Brochado http://orcid.org/0000-0002-8917-2575

Cristina Oliveira http://orcid.org/0000-0003-1384-1477

Paulo Rita http://orcid.org/0000-0001-6050-9958

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Notes on contributors

Ana Brochado

Ana Brochado is Vice-Dean at IBS and director of the PhD. in Tourism Management. She has a BsC in Economics, a MsC in Quantitative Methods and a PhD in Management. She has worked during more than 10 years as economist at the Portuguese Competition Authority AdC) and the Securities Comission (CMVM).

Cristina Oliveira

Cristina Oliveira holds an M.Sc. in Education (University of Wales) and a Post-Graduation in Tourism Management (INDEG/ISCTE), and is currently a doctoral researcher in the Ph.D. programme in Tourism Management at ISCTE-IUL and Universidade Europeia. She has recently published in Anatolia, Journal of Hospitality Marketing and Management as well as in International Journal of Culture, Tourism, and Hospitality Research.

Paulo Rita

Paulo Rita holds a Ph.D. in Marketing from Cardiff University, U.K., and has a Post-Doctorate in E-Marketing from the University of Nevada Las Vegas, U.S.A. He is Professor of Marketing at NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Portugal, Executive Committee member of the European Marketing Academy (EMAC), Editorial Board member of International Journal of Contemporary Hospitality Management, full member of both the MagIC Research & Development Center from NOVA IMS and the Behaviour, Emotion and Cognition group of CIS-IUL Research Center. His areas of scientific research interest and expertise are in Consumer Behavior & Neuroscience; Digital, Social Media & Mobile Marketing; Electronic Commerce & Marketing Analytics; and Tourism Marketing. Professor Rita has published in Tourism, Leisure and Hospitality Management scientific journals such as Annals of Tourism Research; Current Issues in Tourism; International Journal of Contemporary Hospitality Management; International Journal of Culture, Tourism and Hospitality Research; International Journal of Hospitality Management; Journal of China Tourism Research; Tourism Management Perspectives; Worldwide Hospitality and Tourism Themes.

Fernando Oliveira

Fernando Oliveira is an invited lecturer of ISCTE-IUL, in the Marketing, Operations and General Management Department. He teaches curricular units such as Marketing Management, Fundamentals of Management and Quantitative Data Analysis in Marketing (BsC and MsC). He is an associate member of an academic and cientific research unit – ADVANCE; and a member of European Journal of Management Studies advisory board. Recently, he has also taught Research and Applied Research Techniques, in iDBA (international Doctoral Business and Administration Program).