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Journal of Decision Systems Volume 25, 2016 - Issue 3: Social Media and Business Intelligence: Defining and Understanding Social Media Intelligence, Guest Editors: Vincent Dutot and Elaine Mosconi
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Original Articles

The effects of smartphone users’ core self-evaluations and stickiness on intentions to download free social media apps

Jyh-Jeng WuDepartment of Business Management, National United University, Miaoli, Taiwan
,
Che-Hui LienDepartment of Marketing, IB and Entrepreneurship, Thompson Rivers University, Kamloops, CanadaCorrespondence[email protected]
,
Muhammad MohiuddinDepartment of Marketing, IB and Entrepreneurship, Thompson Rivers University, Kamloops, Canada
,
Shu-Hua ChienDepartment of Insurance and Finance, National Taichung University of Science and Technology, Taichung, Taiwan
&
Xin-Jiao YangDepartment of Business Management, National United University, Miaoli, Taiwan
Pages 263-272 | Received 12 Apr 2016, Accepted 22 Apr 2016, Published online: 07 Jun 2016
 
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Abstract

This research investigates the influence of core self-evaluations (CSE), stickiness, positive emotion and trust on smartphone users’ intentions to download free social media apps. An online questionnaire was used to collect data, and 477 valid questionnaires were collected. The outcomes show that CSE and the smartphone users’ stickiness significantly influence their positive emotion. Comparing with CSE, stickiness plays a key role in affecting users’ emotion. Smartphone users’ emotions are found to positively influence their trust, which in turn positively influences their intentions to download free social media apps. The findings provide insights into how an app developer can improve users’ emotions and their associated behaviours.

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