Publication Cover
Anatolia
An International Journal of Tourism and Hospitality Research
Volume 28, 2017 - Issue 1
416
Views
2
CrossRef citations to date
0
Altmetric
Articles

Influence of attachment theory on hotel service for specific customers

, , &
Pages 69-79 | Received 08 May 2016, Accepted 19 Oct 2016, Published online: 06 Nov 2016
 

Abstract

Specific strategies for hotel brand quality development are demonstrated based on the attachment theory. Customers are identified by their levels of anxiety and avoidance. The study used a random sample of 376 U.S. hotel guests in 2013 to test the hotel brand attachment model. The study found that (1) emotional attention with discounted price is most important for guests with base hotel membership; (2) prompt service with discounted price within a time limit is for guests with no hotel membership at a midscale hotel; (3) safety and accuracy service with a full price is for guests with no hotel membership at a luxury hotel; and (4) best performance with a full price is for guests with elite hotel membership.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 211.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.