Changes in Contemporary Communication Ecosystems Ask for a “New Look” at the Concept of Mediatisation

Abstract

The concept of “mediatisation” is enjoying growing popularity in scholarly research because it provides an insight into the influence of media logics in society. This is why mediatisation has been applied to several social, cultural and political phenomena. However, its original meaning is to be re-examined vis-à-vis the establishing of new media and communication ecosystems. This article provides a concise overview of the concept’s applications in academia and probes into its real usefulness for mass and new media communication research.

KEYWORDS:

• mediatisation
• media logic
• new digital media
• “new look”

ORCID

Gianpietro Mazzoleni http://orcid.org/0000-0001-7852-1322

Additional information

Notes on contributors

Gianpietro Mazzoleni

Gianpietro Mazzoleni (corresponding author) is Professor of Sociology of Communication and Political Communication at University of Milan, Italy.