Traditional and alternative methods of tourist event evaluation: case study of the Czech Republic

Figures & data

Figure 1: Process of data gathering for LM3.

Table 1. Division of the case studies on event impact assessment in the Czech Republic and Slovakia according to the used methodology.

Methodology	Studies
I-O model	Jurajda et al (2006), Nosková (2016), Raabová (2010), Raabová (2012b)
CGE model	–
CBA analysis	–
LM3 methodology	Šebestová (2013)
Other methods (simple statistical data, direct economic effects, simple multipliers, SWOT analysis, PEST analysis)	Džupka and Šebová (2012 and 2016), Šauer and Repík (2014), Rehák and Štofko (2016), Hermann (2012), Ježek et al (2016), KPMG (2012), KPMG (2014), KPMG (2016), Šlehoferová and Ježek (2015), Raabová (2011a, 2011b)
Qualitative evaluation, general discussion, description (based on literature review, opinions or empirical surveys and questionnaires)	Škarabelová (2008), Štěpánková (2009), Šebová et al (2014), Šauer and Repík (2013), Gelná and Fialová (2010), Šmídová (2013), Černý (2013), Kaliba (2015), Vrabec (2011), Blatná (2013), Strunová (2015), Odložil (2014)

Source: Own processing.

Table 2. Evaluation methods and their suitability for event assessment.

Methodology	Suitable for	Example of event
I-O model	events without many intangible, hardly quantifiable effects, with mostly financial effects, events with significant potential economic impact	large events, hallmark events with international or national importance, e.g., running festivals (city marathons or semi-marathons) or large movie or theatre festivals
CGE model	big-size events without many intangible effects and also events with potential significant negative effects, events with significant potential economic impact	mega events, hallmark events with many visitors (over 100 000) with international or national importance, similar examples as for the I-O model
CBA analysis	events with many different effects (both tangible and intangible from all the spheres of development – economic, social, environmental) where evaluation is highly demanded (especially from the public sector´s side)	mega events, hallmark events with significant international and national impact, affecting all the spheres of development, also financed from public sources, e.g., mega-sport events such as the Olympic games
LM 3 methodology	ideal for small or mid-size local events with not many suppliers with anticipated strong local impact	local cultural or sport events, local festivals etc.
Other methods (descriptions, simple statistical data, SWOT analysis, PEST analysis)	for any kind of event, as an overview and basis for further analyses	any event
Qualitative evaluation, general discussion (based on literature review, opinions or empirical surveys)	events with many intangible, hardly quantifiable effects where all the comprehensive models would not be efficient	e.g., free entrance educational events or outside exhibitions where visitors´ monitoring become difficult and where benefits have mostly non-financial character

Source: Own processing.

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