Figures & data
Figure 1. CRM benefit map.
Figure 2. Proposed research model.
Economic Research-Ekonomska Istraživanja
Volume 33, 2020 - Issue 1
Research Article
Customer relationship management: digital transformation and sustainable business model innovation
Hermenegildo Gil-Gomeza Department of Business Organization, Universitat Politècnica de València, Valencia, SpainCorrespondence[email protected]
https://orcid.org/0000-0002-7985-2454View further author information
https://orcid.org/0000-0002-7985-2454View further author information, Vicente Guerola-Navarroa Department of Business Organization, Universitat Politècnica de València, Valencia, Spainhttps://orcid.org/0000-0002-0367-6319View further author information
https://orcid.org/0000-0002-0367-6319View further author information, Raul Oltra-Badenesa Department of Business Organization, Universitat Politècnica de València, Valencia, Spainhttps://orcid.org/0000-0002-1522-8230View further author information
https://orcid.org/0000-0002-1522-8230View further author information & José Antonio Lozano-Quilisb Department of Computer Systems and Computation, Universitat Politècnica de València, Valencia, Spainhttps://orcid.org/0000-0002-7756-183XView further author information
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