Identifying consumer’s last-mile logistics beliefs in omni-channel environment

Figures & data

Table 1. Demographic characteristics.

Variables	Frequency	Percent
Gender
Female	115	41.1%
Male	165	58.9%
Age
18–22	129	46.07%
23–27	105	37.5%
28–32	45	16.08%
33–37	0	0%
over 37	1	0.35%

Source: Authors’ data and calculation.

Table 2. Final set of salient beliefs for attitude measurement % per respondent.

		Location	Pick up at retailer	CDPs
Online	Adv.	Convenience (% 68.33)	Saving effort (% 34.29) Accessibility & Comparability (% 24.29)	Convenience (% 41) Time flexibility (% 15.71)
	Disadv.	Time risk (% 52.86)	Effort (% 51.43)	Effort (% 62.86)
Offline	Adv.	Convenience (% 52.86)	Saving time (% 25.71) Convenience (% 15.71)	Convenience (% 35.71) Saving Effort (% 22.35)
	Disadv.	Wasted time (% 48.57)	Effort (% 32.86)	Effort (% 47.14)

Source: Authors’ data and calculation.

Table 3. Final set of salient beliefs for attitude measurement % per respondent.

		Location	Pick up at retailer	CRPs
Online	Adv.	Convenience (% 65.17)	Save of effort (% 54.29) Accessibility & Comparability (% 14.29)	Convenience (% 35.71) Time flexibility (% 17.14)
	Disadv.	Risk time (% 44.29)	Effort (% 54.29)	Effort (% 54.29)
Offline	Adv.	Convenience (% 68.57)	Save of effort (% 40) Location flexibility (% 35.71)	Convenience (% 47.14)
	Disadv.	Wasted time (30%)	Effort (% 54.29)	Effort (% 32.86)

Source: Authors’ data and calculation.

Table 4. Final set of salient beliefs for perceived behavioural control measurement % per respondent.

		Location	Pick up at retailer	CDPs
Online	Easy	Access to enough time (% 44.29)	Access to facilities (% 61.38)	Access to facilities (% 40) Self-efficacy (% 15.71)
	Dif.	Customer service (% 30) Enough time (% 12.86)	Enough time (% 32.98)	Enough time (% 22.3) Enough Money (% 12.86)
Offline	Easy	Access to enough Time (% 34.29)	Access to facilities (% 40) Self-efficacy (% 17.14)	Access to facilities (% 57.14)
	Dif.	Customer service (% 30) Enough time (% 17.14)	Enough time (% 20)	Enough time (% 37.14)

Source: Authors’ data and calculation.

Table 5. Final set of salient beliefs for perceived behavioural control measurement % per respondent.

		Location	Pick up at retailer	CRPs
Online	Easy	Access to enough Time (% 41.43)	Access to facilities (% 45.74)	Access to facilities (% 45.71) Self-efficacy (% 12.86)
	Dif.	Customer service (% 21.43) Enough money (% 15.17)	Enough Time (% 32.86)	Lack of enough time (% 38.57)
Offline	Easy	Access to enough Time (% 38.57)	Access to facilities (% 38.57) Self-efficacy (% 17.14)	Access to facilities (% 49.53)
	Dif.	Customer service (% 24.29) Enough time (% 18.57)	Enough time (% 38.57)	Enough time (% 34.29) Enough Money (%12.86)

Source: Authors’ data and calculation.