Corporate social responsibility of sports club in the era of coronavirus pandemic. Zagłębie Sosnowiec case study

Figures & data

Figure 1. #Stayhome post.

source: Zagłębie Sosnowiec – official fan page

Figure 2. Lockdown period at footballers’ home.

source: Zagłębie Sosnowiec – official fan page

Figure 3. Hand washing diagram.

Source: Zagłębie Sosnowiec - official fan page

Figure 4. Commencement of cooperation between Zagłębie Sosnowiec and Eat Lovers.

Source: Zagłębie Sosnowiec – official fan page

Figure 5. Help for the hospital in Sosnowiec.

Source: Zagłębie Sosnowiec – official fan page

Figure 6. Video report from visiting fans.

Source: Zagłębie Sosnowiec – official fan page

Figure 7. Joint action with the Plejada.

Source: Zagłębie Sosnowiec - official fan page

Figure 8. Auction of Dariusz Dudek's T-shirt.

Source: Zagłębie Sosnowiec – official fan page.

Figure 9. (a) announcement of the match "Zagłębie vs Covid-19", (b) result of the match Zagłębie vs Covid-19 ".

Source: Zagłębie Sosnowiec – official fan page.

Figure 10. Scopes of a post by a given category.

Source: Own study based on data in Table 1.

Table 1. The reach of posts on the official Zagłębie Sosnowiec profile on Facebook.

Post	CSR (COVID-19)	Birthdays of footballers	Match previews	Match results	Information about sponsors
1	13 420	8067	6032	20532	7531
2	14 449	6852	5542	22791	6706
3	18 830	9604	10498	17323	15396
4	7 558	7620	7251	24698	4417
5	10 573	14704	8519	17349	7070
6	37 157	7275	8705	21111	8924
7	10 357	7572	9416	28985	3666
8	43 215	8939	8452	17876	2847
9	13 308	7922	13120	35468	6647
10	7 259	10287	6712	21093	8591
Average	17 613	8884	8425	22723	7180
Median	13 364	7 995	8 486	21 102	6 888

Source: own study based on the official Zagłębie Sosnowiec Fan page.

Table 2. The results of the pairwise comparison of factors using the Mann-Whitney test.

						with Bonferroni correction
	information about sponsors	match previews	birthday of footballers	CSR (COVID-19)	match results		information about sponsors	match previews	birthday of footballers	CSR (COVID-19)	match results
information about sponsors	x	1,000	1,000	0,018	0,000	information about sponsors	x	0,407	0,208	0,002	0,000
match previews	1,000	x	1,000	0,223	0,001	match previews	0,407	x	0,668	0,022	0,000
birthday of footballers	1,000	1,000	x	0,634	0,006	birthday of footballers	0,208	0,668	x	0,063	0,001
CSR (COVID-19)	0,018	0,223	0,634	x	1,000	CSR (COVID-19)	0,002	0,022	0,063	x	0,114
match results	0,000	0,001	0,006	1,000	x	match results	0,000	0,000	0,001	0,114	x

Source: Author’s own calculations.