Analysis of determinants of airline choice: profiling the LCC passenger

Abstract

This article analyses the socioeconomic characteristics and trip attributes that influence or correlate with airline choice using a database of 20 000 passengers. One of the conclusions that should be highlighted is the lack of significance of socioeconomic variables except when the passenger is non-Spanish and the frequency with which one travels. And yet there are many trip attributes that condition the choice. Of these the following can be highlighted: the destination, the purpose, the need to transfer to another flight, the duration of the trip, the passenger's choice of accommodation or whether the trip is made on a weekend or not.

Acknowledgement

The authors would like to express their gratitude to AENA for its support during their study.

Notes

¹ , where N = population size; n = sample size; p = q = 0.5 complementary probabilities of the answer to an event; k = parameter for the level of answer to an event, where k = 2 for a 95.45% confidence level.

²