Inferring export orientation from corporate websites

Abstract

The purpose of this article is to infer indicators about the export orientation of firms from the analysis of their corporate websites. Using a data set of manufacturing firms, two logistic regressions were performed and compared: one considering some firm structural variables, and another considering some web-based variables. Results showed that the website features are good predictors of the export orientation of firms, performing as well as the classic economic variables.

Keywords:

• corporate websites
• export
• monitoring

JEL Classification:

• L25
• L60
• M29

Notes

¹ SABI database: Sistema de Análisis de Balances Ibéricos. It is published by Bureau van Dijck.

² The terms we included in the word list (mostly Spanish) were: Continental; continente; continentes; export; exporta; exportación; exportaciones; exportamos; exportando; exporter; extranjero; globalización; internacional; internacionales; internacionalización; mundial; países.