The effect of dispatch methods on a recruiting campaign for a business survey: evidence from Germany

Figures & data

Figure 1. Envelope ‘Dialogpost’/bulk mail

Figure 2. Envelope regular mailing/first class mail

Table 1. Response rates

	Standard	Dialogpost	Total
Participation	3.6%	2.8%	3.2%
Not participating	96.4%	97.2%	96.8%

Pearson chi2(1) = 3.9516, p-value = 0.047.

Table 2. Response rates by size categories

Employees	Standard	Dialogpost	p-Value	Odds-Ratio	N
less than 100	3.0%	2.7%	0.563	1.10	2,530
100–249	4.1%	2.5%	0.038	1.64	1,198
250–499	8.4%	8.0%	0.889	1.06	178
at least 500	4.3%	2.2%	0.244	2.04	208

Table 3. Comparison of costs

	Number of mails sent out	New Participants	Postage cost per sending	Costs per participant
Dialogpost	4,074	115	35 Cent	12.40 €
Standard	4,114	148	70 Cent	19.46 €