ABSTRACT
This study investigates the impact of a stock’s name on its abnormal return in not only the name change scenario but also a less-disturbed scenario: the IPO scenario. After measuring the characteristics of a stock’s name with informativeness, fluency and luckiness, the results show that a stock’s name does impact its abnormal return in both scenarios. And compared to the name change scenario, this impact is more evident in the IPO scenario. Furthermore, the impact of a stock’s name varies in different Chinese markets as the levels of investor knowledge and experience differ in these markets. The fluency and luckiness of a stock’s name have significantly positive impacts on its abnormal return in the main board, while only informativeness affects the abnormal return significantly in the growth enterprise market.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Supplementary material
Supplemental data for this article can be accessed online at https://doi.org/10.1080/13504851.2024.2333452