Researching heritage values in social media environments: understanding variabilities and (in)visibilities

Figures & data

Table 1. Methods of data collection and analysis performed.

	Facebook	Twitter	Flickr
Data collection methods	On platform analysis of posts, comments and replies/no data was extracted in an automated way	Automated extraction of tweets via Twitter’s academic API	Automated extraction of text comments via Flickr’s API (title, description, comments and tags) associated with a sample of 100 relevant photos that were also extracted
Data analysed	11 posts and 298 comments	6,250 tweets (quantitatively); a sub-set of 23 tweets and associated threads of replies (qualitatively)	100 photos and associated texts (100 titles, 74 descriptions, 149 comments and 984 tags)
Data-intensive methods of analysis	None possible, due to the time available and the procedure set up by Meta to access the data	Term frequencies and term associations to inform the choice of tweets to analyse qualitatively	Term frequencies, term associations, topic modelling, and sentiment analysis
Qualitative methods of analysis	Identification of themes via close reading of textual and visual content in posts, comments and replies	Identification of themes via close reading of textual and visual content in the subset of tweets and threads directly focusing on the case study area	Identification of themes via close reading of textual and visual content

Figure 1. Aerial view of the case study area © Elisa Broccoli.

Figure 2. Map of the case study area showing key phases in its historical development © Elisa Broccoli.

Figure 3. North-east corner pertaining to building 179a in Old Tolbooth Wind. These front elevations are two of the few remaining upstanding structures of the Old Gas Works © Elisa Broccoli.

Figure 4. View of the elevation that once served as the main access to the Tolbooth Market © Elisa Broccoli.

Figure 5. Sentiment changes evidenced via quantitative, lexicon-based analysis of texts associated with 100 photos relevant to the case study and published on Flickr between 2006 and 2021.

Figure 6. Photo entitled ‘Caltongate’, shared on Flickr. CC BY-NC © Angus Mcdiarmid. https://www.flickr.com/photos/angusmcdiarmid/3026716887/in/photolist-5BsHtV.