From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry: a case study of the SPC Group

Abstract

This study introduces the transformation process of a company's non-market strategy from corporate social responsibility to creating shared value (CSV). The proposed framework depicts supplier relationship management (SRM) activity, through the case of a Korean bakery franchise, using non-market strategies as a tool for SRM. The analysis explains the backgrounds of the transformation and the ramifications of the changes on SRM actions, such as mutual firm foundations, long-term contracts, and temporal relations. A mutual firm is suggested as the representative form of CSV activity within a triple helix innovation that would create business and social value, ultimately achieving regional resilience.

Keywords::

• activity theory
• creating shared value
• mutual firm
• non-market strategy
• supplier relationship management

Additional information

Notes on contributors

Dongmin Lee

Dongmin Lee (the first author) is a researcher of Program in Regional Information at Seoul National University. Her research interests include food marketing for food industry.

Junghoon Moon

Junghoon Moon is an Associate Professor of Program in Regional Information at Seoul National University. His research interests include food marketing and strategies, and information management for food industry. One of his studies was awarded best paper of the year at AMCIS (Americas Conference on Information Systems) 2006.

Jongpyo Cho

Jongpyo Cho is a researcher of Program in Regional Information at Seoul National University. His research interests include consumer behaviour for food industry.

Hyoung-Goo Kang

Hyoung-Goo Kang is an Assistant Professor of the Department of Finance at Hanyang University Business School. His research focuses on financial innovations, innovative institutions, and non-technological innovation. He is also a non-resident research fellow of the Edmond J. Safra Center for Ethics at Harvard University.

Jaeseok Jeong

Jaeseok Jeong is an Associate Professor of Marketing in International Business at Graduate School of Pan-Pacific International Studies at Kyung Hee University. His research interests include marketing metrics and strategic marketing management.