Figures & data
Table 1. Information on interviewees’ social media pages and the interviews.
Data availability statement
A lot of the data acquired for this study include transcriptions of in-depth interviews, and thus cannot be shared due to privacy issues. In addition, due to the study’s qualitative nature and due to using netnography as a research method, the data consist also of researchers’ immersion diaries (not written in English) and are thus irrelevant to share.