Combining ‘sex-as-dirty work’ and ‘CMM’ frameworks for recruiting cisgender, heterosexual men for a study on sex, sexuality, and intimacy

Figures & data

Figure 1. Advertisement.

Table 1. Breakdown of Facebook sponsored advertising and Redcap eligibility survey results.

	Facebook Sponsored Advertising					Redcap Eligibility Survey
	Timeframe^a	Reach^b	Impressions^c	Link Clicks^d	Cost^e	Survey Attempts^f	Survey Completions (cleaned)^g
AD 1	25	38,699	68,148	1,149	$441.94	719	394
Men	25	11,625	19,446	265	$113.95	225	108
Women	25	26,170	46,802	860	$318.12	494	276
AD 2	21	16,436	29,415	241	$199.96	99	48
Men	21	16,436	29,415	241	$199.96	99	48
AD 3	13	8,432	27,428	134	$179.99	22	12
Men	13	8,432	27,428	134	$179.99	22	12
AD 4	21	18,204	28,118	294	$127.87	106	46
Men	21	18,204	28,118	294	$127.87	106	46
TOTAL	80	74,290	153,109	1,818	$949.76	946	486
Men	80	54,697	104,407	934	$631.64	452	214
Women	25	26,170	46,802	860	$318.12	494	276

(a) The number of days the advert ran. (b) Defined as ‘the number of people who saw your ads at least once’ (estimate). (c) Defined as ‘the number of times any content from your Page or about your Page entered a person’s screen.’ (d) How many times the advertising link was clicked. (e) How much the advert cost (total). (f) How many attempts on the survey were recorded where individuals provided their gender and sexual orientation. (g) Survey completions in which all sections are filled out correctly, contact details are left, and participants meet all the eligibility criteria.

Table 2. Breakdown of study participation results.

Study Participation
	Contacted Participants^a	Participants^b	Final Participation^c	Didn’t Show^d	Cancelled^e	No Contact^f
TOTAL	355	96	76	22	9	13
Men	186	49	41	8	2	6
Women	169	47	35	14	7	7

(a) Participants who were contacted with an invitation to participate after filling out the eligibility survey. (b) Participants who responded to the initial invitation to confirm participation. (c) Participants who participated in the study. (d) Participants who after confirming participation, did not follow through. (e) Participants who contacted the researcher to cancel participation. (f) Participants who did not show up to participate, and did not contact to cancel.

Table 3. Men’s participation rate across Facebook impressions, Facebook reach, eligibility survey attempts, completions, confirmed participation, and final participation calculated as percentages of Facebook sponsored advertisement link clicks.

n=934
Reach Engagement (n = 54,697)	Impressions Engagement (n = 104,407)	Survey Attempts (n = 452)	Survey Completions (n = 214)	Responded (n = 49)	Participated (n = 41)
1.70%	0.08%	48.39%	22.91%	5.24%	4.38%