ABSTRACT
This paper discusses how entrepreneurial discourse and the idea of the entrepreneurial self are internalised by university students, and how this affects thoughts about the education-work transition, as well as students’ ideas and feelings about their future. The data was gathered through visual and narrative methods, composed of reflection texts attached to pictures and empathy-based-stories written by students about to graduate from BA and MA programmes in the social sciences, humanities, business, and administration at the University of Tampere (Finland) and University of Barcelona (Spain). The data-driven analysis reveals that university students have internalised the entrepreneurial ethos but not uncritically. They question the economy-based, work-oriented entrepreneurial self -discourse. Work and income are no longer trusted as grounds for a good life. Although students wish for steady income from a permanent job, they are very aware of the erratic reality. Consequently, they aspire for a balance between work and life. They emphasise rootedness to a place and physically close social relationships as the resources to cope with the uncertainties in working life and society, and as the most important components for a good life. Perhaps the students are in the process of updating the components for a good life to better match with the current reality.
Disclosure statement
No potential conflict of interest was reported by the authors.