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Abstract
At the UN Conference on Environment and Development (Rio de Janeiro, 1992) the concept of sustainable development gained the global support from broad political and expert circles. Since the Rio Conference until nowadays, the term sustainable tourism has been one of the main topics of the global tourism discourse. Despite of the widespread usage of the term sustainable tourism, polemics and confronted attitudes about its explicit interpretation, as well as ways and possibilities for implementation of the related concept in practice, are still present. The paper focuses on the key tasks and challenges in managing tourism in a sustainable way.