Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach

Abstract

As peer-to-peer (P2P) accommodations have grown exponentially, it is critical to understand motivations for guests to choose a P2P accommodation instead of a hotel. The current study seeks to understand these motivations by using mixed-methods approach to compare online reviews for P2P accommodations and hotels. Through quantitative analysis, thematic analysis, and text mining, this study provides analysis of 800 reviews from New York, Chicago, Los Angeles, and Houston. The results consistently show that guests in P2P emphasize relationships with hosts, whilst hotel guests place more values on room attributes.

Keywords:

• sharing economy
• peer-to-peer
• segmentation
• motivation
• mixed methods