Distribution of tourists within urban heritage destinations: a hot spot/cold spot analysis of TripAdvisor data as support for destination management

Figures & data

Figure 1. Correlation between nights spent per destination (2015) and number of TripAdvisor reviews per July, 2016.

Note: Number of reviews (TripAdvisor.com, retrieved July 2016) are featured on the Y-axes, number of nights spent in the destination (Toerisme Vlaanderen, 2017) on the X-axes.

Figure 2. Hot spot analysis based on restaurant reviews on TripAdvisor in Mechelen. Source: TripAdvisor.com (data retrieved June 2016) and OpenStreetMap Contributors (2017).

Table 1. Descriptive statistics of hot spots and cold spots in the different destinations.

	Mechelen	Leuven	Bruges	Ghent	Antwerp
All restaurants Average number of reviews Number of restaurants	46 137	53 279	159 548	52 581	42 938
Restaurants in hot spot Average number of reviews Number of restaurants Percentage of restaurants	n.a.	63 204 73.1%	194 391 71.4%	82.46 301 51.8%	55 365 38.9%
Restaurants in cold spot Average number of reviews Number of restaurants Percentage of restaurants	n.a.	24 36 12.9%	117 81 14.8%	32 20 3.4%	17 6 0.6%

Figure 3. Hot spot analysis based on restaurant reviews on TripAdvisor in Leuven. Source: TripAdvisor.com (data retrieved June 2016) and OpenStreetMap Contributors (2017).

Figure 4. Hot spot analysis based on restaurant reviews on TripAdvisor in Bruges. Source: TripAdvisor.com (data retrieved June 2016) and OpenStreetMap Contributors (2017).

Figure 5. Hot spot analysis based on restaurant reviews on TripAdvisor in Ghent. Source: TripAdvisor.com (data retrieved June 2016) and OpenStreetMap Contributors (2017).

Figure 6. Hot spot analysis based on restaurant reviews on TripAdvisor in Antwerp. Source: TripAdvisor.com (data retrieved January 2016) and OpenStreetMap Contributors (2017).

Toerisme Vlaanderen. (2017). Toerisme in cijfers XL, evolutie in het aantal overnachtingen, 2012–2016. Retrieved from http://www.toerismevlaanderen.be/sites/toerismevlaanderen.be/files/assets/documents_KENNIS/cijfers/XL2016/OV-evolutie-12-16.pdf

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