Consumer perceptions towards sustainable supply chain practices in the hospitality industry

ABSTRACT

This study investigates the impacts of economic, social and environmental sustainability practices of companies in the hospitality supply chain on consumers’ satisfaction, loyalty and willingness to pay higher prices. Utilizing data collected from 288 tourists visiting south Sardinia, the study indicates that while economic sustainability practices have positive impacts on consumers’ satisfaction, loyalty and willingness to pay a premium, sustainability practices related to environmental and social dimensions have a direct positive impact on satisfaction and an indirect positive impact on consumer loyalty and willingness to pay a premium. Additionally, findings reveal that satisfaction is likely to mediate the impact of environmental and social sustainability practices on the loyalty of consumers. The theoretical and managerial implications of the study are provided.

KEYWORDS:

• Sustainability
• supply chain practices
• hospitality
• consumer perceptions
• Sardinia

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Patrizia Daniela Modica http://orcid.org/0000-0002-8277-1938

Anna Farmaki http://orcid.org/0000-0002-9996-5632

Notes

1 For the environmental, social and economic dimensions, we report only the first-order factors (not the original items). The results for each item are available on request.