ABSTRACT
The purpose of this paper is to empirically examine the role of tourist participation on their well-being and satisfaction. It also contributes to the transformative service research literature by examining the mediated effect of service experience and tourist empowerment on well-being and satisfaction. A structural model was developed and tested using a convenient sample of 597 tourists. Further, structure equation modelling technique and mediation analysis was performed to test the hypotheses. These findings revealed that tourist participation has a positive effect on satisfaction as well as eudaimonic well-being. The results showed that there is partial mediation effect of service experience on satisfaction as well as eudaimonic well-being. Also, tourist empowerment plays a mediating role between tourist participation and service experience. This study highlights the role of tourism firms to adopt a participatory approach wherein the tourist as collaborators can use their knowledge skills and abilities to help in better designing and delivery of tourism services.
Disclosure statement
No potential conflict of interest was reported by the author(s).