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ABSTRACT
Digital nomadism has gained increasing popularity as a lifestyle choice, fuelled by advancements in internet technologies, the availability of co-working spaces, and the impact of global pandemics. Despite its growing prominence, digital nomads who engage in entrepreneurial activities have received relatively limited scholarly attention, particularly in non-Western contexts. This research aims to address this gap by investigating the underlying mechanisms of Chinese digital nomads as entrepreneurs. Utilising a netnography method, data was collected from online communities where digital nomads actively participate and interact in China. By doing so, this study contributes to the existing literature on tourism using the concept of geo-arbitrage specifically tailored to digital nomad entrepreneurs.
Disclosure statement
No potential conflict of interest was reported by the author(s).