https://orcid.org/0000-0002-4506-2358
Figures & data
Table 1. Preliminary data gathering to inform query design: celebrities, organisations, and campaigns (Brazil dataset).
Table 2. Instagram hashtags and Facebook pages (i.e., queries for data collection).
Figure 1. First Instagram snapshot for Brazil: Sustainable food consumption on Brazilian Instagram in August 2019.
Figure 2. First Instagram snapshot for South Africa: Sustainable food consumption on South African Instagram in August 2019.
Figure 3. First Facebook snapshot for Brazil: Sustainable food consumption on Brazilian Facebook in October 2019.
Figure 4. First Facebook snapshot for South Africa: Sustainable food consumption on South African Facebook in October 2019.
Figure 5. Protocols used in the Instagram and Facebook snapshots.
Figure 6. Bela Gil’s post (Translation: ‘I admire and am proud of the people of the Northeast!!! Without help from the government and of federal services the population goes to the beaches to clean the tar with their own hands 
Figure 7. One of the layers of #semagrotoxico’s composite in the first Instagram snapshot.
Figure 8. One of the layers of #segundasemcarne’s composite in the first Instagram snapshot (Translation: ‘The impact of our food on the Amazon rainforest’).
Figure 9. One of the layers of #comidaconsciente’s composite in the third Instagram snapshot (Translation: ‘Pandemic, Humans, Animal exploitation’).
