Slideshow activism on Instagram: constructing the political activist subject

Figures & data

Table 1. Coding frame.

Diagnostic	Prognosis	Communicative function	Color palette
Reason why topic matters provided Which type of support is provided: statistics (source)/ Quotes (source)/ Other (list) Source of problem identified (yes/ no, list). Reader directly addressed (yes/ no; I/we). Formatting aspects for problem definition (photographs/ illustrations/ anything that stands out).	Solution for dealing with topic provided (yes/ no; list solution). Solution requires action on behalf of the reader (yes/no; list). Solution requires action on behalf of other actors (yes/ no). Evidence offered for the solution: statistics (source), quotes (source), other (list). Reader directly address (yes/ no; I/we). Formatting aspects for solution presentation (photographs/ illustrations/ anything that stands out).	Change (behavioral, cognitive, normative) required (yes/ no; list). Type of information provided: explainers/ cheat sheets/ profiling individuals, groups or parties (list)/ current affairs/ language use/ other.	Background: pink/ blue/ green/ grey/ multi-coloured.

Figure 1. Color Palette of Sample.

Figure 2. Use of visuals to diagnose the problem/solution.

Figure 3. Wordcloud of sample topics (font size reflects frequency of topic).

Figure 4. Slideshow on miscarriage.

Figure 5. Slideshow about mental health.