Figures & data
Figure 1. Overview of the meme database of Know Your Meme, 5 August 2022. Source: https://knowyourmeme.com.
![Figure 1. Overview of the meme database of Know Your Meme, 5 August 2022. Source: https://knowyourmeme.com.](/cms/asset/2ddad391-d855-4516-839b-ad97733a8df2/rics_a_2174790_f0001_oc.jpg)
Figure 2. Research results for the keyword ‘covid’ on Know Your Meme, 5 August 2022. Source: https://knowyourmeme.com.
![Figure 2. Research results for the keyword ‘covid’ on Know Your Meme, 5 August 2022. Source: https://knowyourmeme.com.](/cms/asset/ae91d431-f36e-466b-9703-4d1f408e67f1/rics_a_2174790_f0002_oc.jpg)
Figure 3. Overview of Imgur’s meme generator, 5 August 2022. Source: https://imgur.com.
![Figure 3. Overview of Imgur’s meme generator, 5 August 2022. Source: https://imgur.com.](/cms/asset/f4e50397-0295-43a8-821a-4706097121d1/rics_a_2174790_f0003_oc.jpg)
Figure 4. Example of indexing on TikTok (content using the song Feel no Ways by Drake), 5 August 2022. Source: https://www.tiktok.com.
![Figure 4. Example of indexing on TikTok (content using the song Feel no Ways by Drake), 5 August 2022. Source: https://www.tiktok.com.](/cms/asset/46c3da11-f067-47ef-b100-08cac8722ddf/rics_a_2174790_f0004_oc.jpg)
Figure 5. Example of 4chan thread from the board /pol/, 5 August 2022. Source: https://boards.4chan.org/pol/.
![Figure 5. Example of 4chan thread from the board /pol/, 5 August 2022. Source: https://boards.4chan.org/pol/.](/cms/asset/5fb332c1-7888-4ab3-9e98-b62877c3ac8e/rics_a_2174790_f0005_oc.jpg)
Figure 6. Overview of CrowdTangle search dashboard, 5 August 2022. Source: https://www.crowdtangle.com.
![Figure 6. Overview of CrowdTangle search dashboard, 5 August 2022. Source: https://www.crowdtangle.com.](/cms/asset/f5eaf686-8281-42cb-9521-77c28918fd1f/rics_a_2174790_f0006_oc.jpg)
Figure 7. CrowdTangle ‘meme search’ output for query ‘covid’, option ‘text only’, 25 November 2022, showing formats associated with memes (e.g., tweet screenshots, social cards and breaking news). Source: https://www.crowdtangle.com.
![Figure 7. CrowdTangle ‘meme search’ output for query ‘covid’, option ‘text only’, 25 November 2022, showing formats associated with memes (e.g., tweet screenshots, social cards and breaking news). Source: https://www.crowdtangle.com.](/cms/asset/8a445f17-d634-457b-b7b2-55ee23496282/rics_a_2174790_f0007_oc.jpg)